The NZ music industry has one of the highest rates of mental health difficulties and suicide in New Zealand. Navigating through the industry can be both daunting and stressful, and it can be difficult to attain true success. This article provides helpful advice for surviving through adversity in the NZ music industry.

Many young artists hope to be 'discovered' by a record label and whisked away to stardom, but this path to success is increasingly rear in the modern world. Gareth Shute looks at when and how you should approach a record label.

In today’s modern times, there are many facets to social media, and it can be difficult to gain an understanding of how each individual platform works. Here are some suggestions to assist with promoting your music on social media.

A not-necessarily-comprehensive user’s guide to releasing music in an ever-evolving landscape of industry standards and marketplace expectations - Results may vary.

Publicity and promotions are an important part of any release campaign or tour. Getting media to help promote your music allows you to reach a wider audience, which can be invaluable to both emerging and established artists. But if your budget is tight and it’s not possible to pay professionals to do your PR, there are things that you can do yourself.

Playing a festival is a great stepping stone for a band. It puts them in front of a large crowd of people, many of whom wouldn’t have seen them before. But how is an act able to get such a slot in the first place? Resource by: Gareth Shute

Suggestions to help with writing your biography

The ultimate NZ independent artist release resource, courtesy of Tiny Triumph Recordings.

Photographers who take professional promo photos.

Information about the services NZ music industry organisations provide. Includes contact details.