The industry is now more crowded than ever. Thousands of songs are released every day, and artists are competing locally and globally for attention, streams, and industry support. So the question becomes: how do you stand out in today’s music industry?
Setting up a merch desk is a powerful way to showcase your music and build your brand during live shows. It’s not just about selling – it’s about creating a memorable experience for fans. Here are some practical tips to keep things running like clockwork and make your setup stand out.
Whether you're hitting the road for a national tour or playing a local venue, self-promotion is key to building your audience, boosting merch sales, and leaving a lasting impression. Here’s a deeper dive into practical and creative ways to promote yourself before, during, and after your shows.
A well-crafted biography can open doors, spark interest, and leave a lasting impression. Here are some essential guidelines to help you write a strong and engaging biography.
With media outlets receiving a flood of press releases every day, yours needs to rise above the rest. By following a few smart strategies, you can craft a release that grabs attention, gets read, and earns coverage. Here's how to make yours stand out in a crowded inbox.
Being interviewed can be daunting, especially to those who are not used to answering questions on the go. This article looks at some things you can do to help prepare.
Criticism is something that we all have to deal with, and it’s something which is prevalent in every industry. While a difficult but necessary part of being a musician, using criticism to your advantage can help to ensure your longevity within the music industry. This article looks at strategies for dealing with criticism.
It can be challenging making headway in what is often described as an overcrowded and competitive music industry. While it’s essential to stand up above everyone else in order to receive recognition for your music, taking the time to hone your craft will also pay dividends. This article looks at how you can rise above the noise in today’s modern music industry.
Photographers attending live gigs is commonplace within New Zealand, and it needs to be acknowledged that the conditions in which they photograph in are usually less than desirable. This article looks at what a band or musician can do to help those photographers obtain good quality live gig photos.
You’ve honed your skills, and you’re at the point where you want to start gigging with a band. Joining a band is the easiest way to hit the ground running with the opportunity to perform in front of a ready-made fanbase. Yet, it may be difficult to find a group of like-minded individuals playing the music you enjoy. So does it make sense to try to join an existing band, or should you just form a band of your own? Article with thanks to Rawiri McKinney from Riff Raff Promotions.