Social media can be used as a hunting ground for scammers, and it’s now more important than ever before to protect yourself from such scams. Bands and musicians can take that one step further, and also do what they can to protect their fans from scams. Here are some helpful suggestions on how you can protect your fans from scams.
The NZ music industry has one of the highest rates of mental health difficulties and suicide in New Zealand. Navigating through the industry can be both daunting and stressful, and it can be difficult to attain true success. This article provides helpful advice for surviving through adversity in the NZ music industry.
Many young artists hope to be 'discovered' by a record label and whisked away to stardom, but this path to success is increasingly rear in the modern world. Gareth Shute looks at when and how you should approach a record label.
In today’s modern times, there are many facets to social media, and it can be difficult to gain an understanding of how each individual platform works. Here are some suggestions to assist with promoting your music on social media.
A not-necessarily-comprehensive user’s guide to releasing music in an ever-evolving landscape of industry standards and marketplace expectations - Results may vary.
Auckland rocker JP Carroll discusses ways in which we can all get behind our local bands and musicians and show our support for them.
A collection of links for NZ Music Industry Hui, Korero & Masterclass videos.
Paula Yeoman from NicNak Media manages a successful roster of talent. As an artist manager she has seen first-hand just how important support and active engagement is. Paula has taken the liberty of making a check list.
Publicity and promotions are an important part of any release campaign or tour. Getting media to help promote your music allows you to reach a wider audience, which can be invaluable to both emerging and established artists. But if your budget is tight and it’s not possible to pay professionals to do your PR, there are things that you can do yourself.
Playing a festival is a great stepping stone for a band. It puts them in front of a large crowd of people, many of whom wouldn’t have seen them before. But how is an act able to get such a slot in the first place? Resource by: Gareth Shute