Latest Articles

In today’s modern times, there are many facets to social media, and it can be difficult to gain an understanding of how each individual platform works. Here are some suggestions to assist with promoting your music on social media.

A not-necessarily-comprehensive user’s guide to releasing music in an ever-evolving landscape of industry standards and marketplace expectations - Results may vary.

Auckland rocker JP Carroll discusses ways in which we can all get behind our local bands and musicians and show our support for them.

A collection of links for NZ Music Industry Hui, Korero & Masterclass videos.

Paula Yeoman from NicNak Media manages a successful roster of talent. As an artist manager she has seen first-hand just how important support and active engagement is. Paula has taken the liberty of making a check list.

Publicity and promotions are an important part of any release campaign or tour. Getting media to help promote your music allows you to reach a wider audience, which can be invaluable to both emerging and established artists. But if your budget is tight and it’s not possible to pay professionals to do your PR, there are things that you can do yourself.

Playing a festival is a great stepping stone for a band. It puts them in front of a large crowd of people, many of whom wouldn’t have seen them before. But how is an act able to get such a slot in the first place? Resource by: Gareth Shute

Suggestions to help with writing your biography

One way to help promote your music and brand at gigs is by having a merch desk. Here are some helpful hints and tips to ensure everything runs smoothly.

The ultimate NZ independent artist release resource, courtesy of Tiny Triumph Recordings.

In the modern world, there are a multitude of ways to connect with potential fans and encourage them along to a gig. Here are some crucial aspects to think ab out in order to get an audience through the door.

Contact details for NZ media organisations.

Contact details for NZ Radio Stations.

Photographers who take professional promo photos.

Information about the services NZ music industry organisations provide.

Contact details for important music industry organisations.

NZ music organisations and associations on Facebook.

Links to NZ music on YouTube.

Information about some of the leading NZ music promoters and publicists.

Books about different aspects of NZ music.

There is no tried and true formula for musical perfection but rather there are some guidelines which give good shape and direction to the decision making process.

5 helpful musician tips, complete with action steps to help you on your way.

The process that surrounds the relationship and the conduct of artists and operators of professional studios in bringing the best piece of music created in the modern studios of today.

Singing Tips, as written by Jann McMichael from Natural Vocal Freedom.

Hints and Tips to assist with making a music video.

Cover bands have been the preferred option for main stream population to hear their favourite songs being played in a live format.

Many a band has been faced with the dilemma of how to integrate the sounds of their individual instruments and the Public Address (PA) system. This article helps with stage setups.

Hints and Tips to assist with writing songs.

General tips for NZ Musicians to make it easier to enjoy the process.

Having faith that things will work out great is such an important trait to develop.

Tools that can help you to write stronger set lists.

While it can be argued that time can’t be managed, you certainly can manage what you choose to do with your time.

The ability to connect and learn using online tools has really unlocked some brilliant opportunities for many musicians.

Great teachers are often the ones that live as great students. Professional musicians can benefit from continued learning just as much, if not more than beginners.

Ideas that you can use in 'the waiting', so you still enjoy your time as you eagerly anticipate a result.

There is more than one way to play a chord and there is definitely more than one way to have a career in a creative field such as music.

Hints and Tips for self-promoting gigs and tours.

Too often, musicians spend wasted energy arguing over 'this way or that way', not realising that by opening one’s mind to learning from both ways could be extremely beneficial to the practitioner.

Suggestions to help with promoting your music.

Musicians often grow up with the pre-programmed notion of getting in a van and touring the country to be 'discovered'. Here are some hints and tips to help you to make a living from your music.

How to stand out, how to persevere and be resilient, and how to get noticed.

NZ is lucky to have more radio stations per capita than anywhere else in the world. It's a big challenge to get your music played on radio, but it can expose your music to many more sets of ears around the country.

Without initial engagement from students towards their learning, wisdom told from teacher to class can fall on deaf ears.

Appreciation of others helps to understand from their point of view, and in many cases empathise with feelings put across.

An informative article about the dangers of the music industry.

Many media organisations receive several press releases every day, and these guidelines may help to make your press release stand out from the rest.

Need some inspiration for how to come up with a new band name? Check out these suggestions.