Setting up a merch desk is a powerful way to showcase your music and build your brand during live shows. It’s not just about selling – it’s about creating a memorable experience for fans. Here are some practical tips to keep things running like clockwork and make your setup stand out.
Whether you're hitting the road for a national tour or playing a local venue, self-promotion is key to building your audience, boosting merch sales, and leaving a lasting impression. Here’s a deeper dive into practical and creative ways to promote yourself before, during, and after your shows.
Photographers attending live gigs is commonplace within New Zealand, and it needs to be acknowledged that the conditions in which they photograph in are usually less than desirable. This article looks at what a band or musician can do to help those photographers obtain good quality live gig photos.
A not-necessarily-comprehensive user’s guide to releasing music in an ever-evolving landscape of industry standards and marketplace expectations - Results may vary.
A collection of links for NZ Music Industry Hui, Korero & Masterclass videos.
Playing a festival is a great stepping stone for a band. It puts them in front of a large crowd of people, many of whom wouldn’t have seen them before. But how is an act able to get such a slot in the first place? Resource by: Gareth Shute
In the modern world, there are a multitude of ways to connect with potential fans and encourage them along to a gig. Here are some crucial aspects to think ab out in order to get an audience through the door.
Many a band has been faced with the dilemma of how to integrate the sounds of their individual instruments and the Public Address (PA) system. This article helps with stage setups.
